The natural ingredients chosen for the Vellus Show Shampoo are cosmetic grade offering a true salon shampoo for dogs and cats. Vellus Show Shampoo cleanses well with quick rinsability. It brightens whites, enhances contrasting colors, provides a high shine and is soothing to the skin. Vellus Show Shampoo Concentrate is low-sudsing and a high profile cleanser. Silky to Smooth coats, dilute 10 parts water to 1 part concentrate. Coarse and wire coats, dilute 20 parts water to 1 part concentrate. For spot stains, use the concentrate full strength. Oil and lanolin free.